Business Insights Hub

Executing challenging B2B research with quality and confidence

Today, InnovateMR’s global Business Insights Hub generates the highest-quality data from verified and engaged professionals.

B2B Profiling Variables

InnovateMR can target by employment status, job role, industry, employee counts, revenue, departmental decision makers, specialty professionals, business travel, and more on thousands of audience attributes.

Full B2B Audiences

Two people in professional attire walk and converse in a modern office hallway, discussing market research. One is holding a coffee cup, while the other carries a laptop. Others are seen working in the background.

High-quality source recruitment

The InnovateMR panel team recruits online from a wide variety of specialized B2B channels such as business forums, bulletin boards, specialty, and topical websites including banner ads on sites such as CNN Money, TechCrunch, Wired, and Forbes, all of which are concentrated with business professionals, not consumers.

A person in a gray suit is sitting at a desk with a laptop, holding a smartphone and smiling, likely reviewing market research. The background is an office setting with large windows.

Longitudinal Panel Scrutiny

We possess a deep understanding of customized profiling tactics; ensuring that we deliver the right audience at the right time. We recognize that professional audiences are a high target for fraudulent activity and as such, we have implemented several safeguards at every stage in the survey process that not only ensure uniqueness, but also true expertise in the field.

Source Test

Over 100 recruitment campaigns
Diversity
Global Scale
Benchmark quality testing
Firmographic testing
Quality evaluation
Check processing

Panel Registration

Digital fingerprinting (CleanID & ResearchDefender)
GEO-IP checks
Mobile Verification
Address Verification (USPS & FedEx)
Hidden reCAPTCHA
Email validation
Pattern detection
Bot traps
Open-end analysis
First impression score

Pre-Survey

Digital fingerprinting (CleanID & ResearchDefender)
GEO-IP checks
Address Verification (USPS & FedEx)
Audience-specific red herrings via Sentry
Hidden reCAPTCHA
IP analysis
Bot traps
RepScore™
Pattern detection

Post Survey

Red-Herring domain expertise questions
LOI detection
Analysis of client feedback
Mobile verification
Reward redemption validation
Pattern detection
Open-end analysis via TextAnalyzer™ with improved settings
IP Analysis
Bot traps
RepScore™

When we decided to scale our research operations beyond the reach of our own professional network, we were concerned that the quality of participants and data reliability might be compromised. InnovateMR was able to confidently address our concerns with transparency. Reviewing our survey data over the past several projects where we have leveraged InnovateMR, we feel confident that their panelists are high quality and trustworthy – a top priority when you’re seeking feedback from business professionals.

Karen