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Carmen Day Appointed Vice President of Global Operations at InnovateMR

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CALABASAS, CA, September 24, 2024 – InnovateMR is proud to announce the appointment of Carmen Day as Vice President, Global Operations. Carmen brings over 20 years of experience in the Market Research industry, where she has excelled in a wide range of operational roles, including data analysis, project management, field management, and global training. Her extensive expertise spans multiple product lines, from Quantitative and Qualitative Full Service to Sample Only, Communities, Healthcare, and SaaS offerings. With a deep understanding of global privacy regulations, Carmen’s adaptability and broad skillset make her an invaluable addition to InnovateMR.

Carmen is known for her ability to foster healthy cross-cultural workplaces and effectively manage large teams. Her reputation as a problem-solver and a champion of collaboration precedes her. She excels at fostering a strong collaborative spirit across the entire organization and accelerating the adoption of key initiatives, leading to successful outcomes for both Enterprise clients and Market Research firms.

Most recently, Carmen served as Vice President of Client Services for the Americas at Toluna, where she oversaw teams in Canada, the USA, India, and Brazil, driving collaboration and success across borders. Her global perspective is further reinforced by her extended work experiences in the USA and India, which have shaped her ability to lead diverse teams effectively.

“We are thrilled to have Carmen join InnovateMR,” said CEO Lisa Wilding-Brown.  “With her extensive experience and leadership in the industry, our Client Experience team is positioned to be stronger than ever. With 61 new hires already this year, we remain committed to bringing in the best and brightest talent in the industry. InnovateMR continues to grow – to learn more about our open positions, visit our careers page.”

Carmen holds an honors BA in Sociology from Western University and has obtained several certifications, including a Project Management Professional (PMP) certification and the Principles of Market Research from the University of Georgia. Carmen’s dedication to her community is evident through her volunteer work with the Toronto Public Library’s Adult Literacy program and her role as a mentor with Women In Research (WIRe), where she has been providing guidance to women in both Toronto and Delhi since 2020.

Carmen’s wealth of experience, passion for collaboration, and commitment to excellence make her a pivotal addition to the InnovateMR team as the company continues to grow and advance.

Press Contact

Brittany Nicols, InnovateMR SVP, Marketing & Communications

brittany@innovatemr.com | (818) 584-2090 x716 

About InnovateMR:

InnovateMR is a full-service sampling and ResTech company, utilizing cutting-edge technologies for agile research and delivering quality insights from diverse business and consumer audiences. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, international sampling, qualitative and quantitative insights, and personalized consultation services. InnovateMR leverages Ivy Exec’s expert network to enhance its research capabilities by integrating various insights methods, providing a comprehensive understanding of market targets. Ivy Exec’s exclusive network of 2.5 million subject matter experts strengthens B2B research, offering clients access to industry professionals for diverse projects. Celebrated for their outstanding customer service and results, InnovateMR and Ivy Exec seamlessly blend boutique-level service with a broad global reach, ensuring partner success.


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About InnovateMR – InnovateMR is a full-service sampling and ResTech company that delivers faster, quality insights from business and consumer audiences utilizing cutting-edge technologies to support agile research. As industry pioneers, InnovateMR provides world-class end-to-end survey programming, targeted international sampling, qualitative and quantitative insights, and customized consultation services to support informed, data-driven strategies, and identify growth opportunities. Known for their celebrated status in customer service and results, InnovateMR combines boutique-level service with extensive global reach to achieve partner success.