New consumer segments are shifting to a lifestyle infused with CBD, with major impacts on shopping and buying habits. As mainstream consumer brands look to understand this trend and capitalize on the demand for CBD and cannabis overall, consumer insights on all aspects of the dynamic cannabis market have taken on critical importance. Join Lisa Wilding-Brown (Chief Research Officer, InnovateMR), Mike Luce (CEO & Founder, High Yield Insights), Alexandra Curley (Senior Consultant, High Yield Insights), and Maggie Cowee (Senior Consultant, High Yield Insights) as they discuss the opportunities for growth in the booming CBD market.